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Research papers

Warm vodka and sweaty women

Conventional research techniques failed to find the key insights necessary to drive behavioural change around Russian women's relatively infrequent use of deodorant. A combination of semiotics, ethnography and market analysis provided a means of...

Catalogue: Consumer Insights 2007
Authors: Jaroslav Cir, Greg Rowland
Companies: Greg Rowland Semiotics, Unilever
May 7, 2007
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Citation

Cir and Rowland (2007a, May 07). Warm vodka and sweaty women. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/warm-vodka-and-sweaty-women